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BRANDING

  • Anniversary logo
  • Holistic CI [general business card, personal business card, envelopes, company’s document template, e-mail foote]
  • New webpage design

HIGHLIGHTS

  • Informational architecture
  • Thought-out US
  • UI’s design

METHODS

  • Art-like custom-made design
See website

Challenge

Designing a new web portal for the client was quite a task. We had to keep in mind the ongoing 10th anniversary of the firm’s founding. It’s a well-established and known company, so we needed to be considerate of the old design and heritage. On the other hand, we aimed to deliver a creative and remarkable website.

Project

One of the key aspects of this client is their adaptability, as it’s one of their core values. Because of that, we decided to use a surprising motif for the rebranding effort and the new logo – a fish traversing a forest. While it may seem odd at first, it’s an allegory of the firm’s adaptability and perseverance.

Realization

We created a polished website that strikes a balance between great user experience and clever informational architecture. The key visual used on the main site is both striking and visitor friendly. The site uses a blend of art, business and technology. The design was further enhanced by effective, yet tasteful copywriting.

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