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LB&P

Case studies

BRANDING

  • Rebranding of the logo
  • Chosen CI elements [document templates, business card, e-mail footer, folders]
  • Product logos
  • New webpage design

HIGHLIGHTS

  • Functional struture od the new webpage
See website

Challenge

This law firm is all about high technology and IT. As they are a boutique law firm, it’s not a far reach to say that they are defined by their scope of work. We understood it well and decided to create a website and a brand that would double down on presenting LB&P as a crisp and concrete company.

Project

We decided that the most optimal way of communicating the high-tech feel of this law firm was by featuring a very limited colour palette, opting for an extremely strong hue of blue. We also decided to use a non-conventional font slightly reminiscent of Unicode to further express their focus on technology.

Realization

This is one of our unique projects. The branding and the visuals were strongly inspired by trends in the software development industry. The strong blue colour, most likely not occurring in the nature, reminds us of the law firm’s focus on man-made things and technology. Aside from that, we also decided to make their branding more lively and dynamic with the use of diagonal lines that often strongly contrast with the vertical and horizontal ones.

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