Gosek Akademia PSI

We designed a logo that combines Michał Gosek’s personal brand with the expert focus of Akademia PSI. The mark is simple, clear, and well-structured – just like the brand’s communication, which is designed to help clients navigate complex tax and investment matters. The logo doesn’t imitate a traditional law firm symbol or a corporate emblem. It is modern, distinctive, and closely aligned with the expert’s personal brand. It works equally well across the website, educational materials, presentations, and client communications.

We developed visual identity elements that give the brand a distinctive yet structured character. The combination of greys, black, and a bold color accent creates a sense of precision, modernity, and energy. The graphic elements were designed to support the brand’s core idea: looking at the bigger picture, connecting different perspectives, and bringing order to complexity. As a result, the visual identity is more than just a visual layer – it is an extension of Michał Gosek’s approach to advisory work.

We developed a photoshoot concept that presents Michał Gosek as an attentive, straightforward expert with a strong understanding of business. Instead of standard corporate advisory imagery, we opted for striking, character-driven shots built around simplicity, expression, and a black-and-white aesthetic. The photographs reinforce the authenticity of the brand. They show that behind Akademia PSI is a real person – an advisor who can talk about complex matters in a clear, calm, and accessible way.

We developed a communication strategy that brings structure to how Michał Gosek, Akademia PSI, and the value the brand brings to its clients are presented. We defined the target audiences, tone of voice, key differentiators, overarching brand narrative, and the direction for communication across the website. The strategy is built around the archetype of a guide through complex decisions. Michał is not a jack-of-all-trades advisor, but an expert in situations where taxes, investments, formalities, and business decisions come together to form one interconnected whole.

We designed the website as the hub of Michał Gosek’s expert brand. Its role is not only to present the services, but also to immediately demonstrate his way of working: clear, collaborative, and focused on guiding clients through the entire process. The website takes users from the brand’s core promise, through an explanation of its areas of expertise and the value of working together, all the way to contact. The copywriting, content structure, visual identity, and photography come together to create one cohesive story: a brand built around an advisor who helps clients make decisions based on the full picture.