PCS
Law, people, and their stories
Behind every legal decision are human stories and choices, often complicated ones. Here’s a brief story about a law firm that goes beyond pure client representation, emphasizing the importance of valuable human relationships in daily work. Faced with such an approach, we couldn’t remain indifferent, so our collaboration started with a simple but powerful slogan: “Human Matters.”
Letter of the law, the language of people
Every employment law case has a human at its core – this simple truth became the foundation of our collaboration with the law firm. We created a complete visual identity and online communication that combines professionalism with genuine care for people. In focus: relationships and trust.
Human matters
how we strengthened the law firm’s image
The firm is the leading and largest HR law firm in Poland and CEE. Employment and termination, labor unions, global mobility & immigration, compliance, personal data, compensation, and bonuses are just a few areas where they support entrepreneurs. Pragmatic solutions first, and speaking of pragmatism, we delivered on this front – we identified and implemented numerous elements for this brand.
What does “numerous” mean? Marketing consultations, foundations implementation, and materials production for free use and distribution by the law firm.
Building relationships
strategy
How do we emphasize the expert level of legal service and combine it with complete human orientation and nurturing safe and trusted client relationships? The answer is simple: authentically. We opted for clear and subdued colors, referencing the firm’s specialization. This helped us highlight the brand values and what potential clients can expect.
Deal done
the results
What did we accomplish for the law firm?
We conducted marketing consultations
including matters related to the firm's image
We designed the visual identity
(business cards, letterhead, envelopes, offer folder, rollup)
We designed templates for social media graphics, multimedia presentation templates, and advertisement templates
We prepared an email signature
We developed a brand book
We designed and programmed the website
(homepage animation, English and German website versions (without translation), news module, newsletter signup module)
Website
Visual identification elements
Social Media
Silny Team = Niezawodna współpraca
Potrzebujesz wsparcia marketingowego, ale nie wiesz, od czego zacząć i jak to zrobić?
Daj nam znać – wspólnie znajdziemy najlepsze rozwiązanie dla Twojego biznesu.