Where others didn’t reach, we did – this is the client’s motto. The firm deals with the Polish and European labour and social security laws. Their team excels at excruciatingly hard cases. The objective we had was to design a website that reflects their identity and market position.
We decided to opt for a bold message supported by an adequate key visual. A strong team, resilience and determination – we aimed to invoke these ideas by using mountaintops that became an inseparable part of the design. The whiteness of the snow and sans serif fonts contrast with blue and red elements.
The website is modern, and it sets itself apart. The user experience is streamlined. The use of key visuals and clever copy allowed to fortify the firm’s branding, which also was one of the goals set by its partners.