Nexlo
Riding without holding… but wearing a helmet
We faced a challenge: to break the stereotypical image of the legal industry riding a tricycle and switch to a sharp wheel. The inspiration came from the bicycle – a symbol of freedom, dynamism and precise direction – the kit of a strong cyclist. What was happening on the route?
Cycling expedition
That is, how we carried out the rebranding
NEXLO law firm specializes in corporate law and M&A transactions – we undertake T&S actions, so we met halfway – the route was as favorable as our cooperation. What did we change?
Almost everything. From marketing consultation, to the implementation of assumptions, to the production of materials for self-use. In the end… it’s worth doing things that are important and bold.
PIT STOP
i.e. strategy of activities for the client
NEXLO Law Firm operates in Krakow – we decided to take advantage of the managing partners’ passion for cycling. In communication and brand identification, we relied on an unusual, direct reference to cycling. Thanks to this combination, we were able to further emphasize the expertise of the law firm’s activities, distinguish specialties and brand values.
A cooperative tandem
What did we realize for our client?
Marketing consultation
We held a series of meetings with the law firm's team and established the main strategic goals for the brand - a full rebranding with naming.
Communication strategy: Solutions delivered
We made sure that the communication was consistent - we defined its style and created a main slogan for the law firm, and specified the target groups.
CI materials (envelopes, paper, business cards, notebook, folder)
We paid attention to details - we designed a set of printed materials that the law firm can use to interact with clients and collaborate with the team.
New WWW: https://nexlo.pl/
We designed all the elements on the website - structure, design, content, chose a strong domain name and took care of the technical implementation of each step.
Website
Visual identification elements
Silny Team = Niezawodna współpraca
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