Ongoing

An image campaign, the launch of a new service, preparations for a conference. Every project needs coordination, deadlines and smooth communication between people. The trouble is that very few people have the time and energy to manage that effectively. So we take it on. We plan the work, coordinate the team, ours and yours alike, keep an eye on deadlines and make sure everything runs smoothly. We are your single point of contact, so you do not waste time explaining the same thing to different people. You receive finished results on the agreed dates, while we handle the organisation, the communication and any problems that come up along the way.

A marketing budget should produce results, not stress, so we put the numbers in order and turn them into a management tool. We establish how much to spend and on what, depending on your goals, break down the cost of each activity, keep track of spending and show you on an ongoing basis where the budget is working hardest. No throwing money at advertising in the hope that it works. Instead, deliberate planning, clear priorities and the kind of control that keeps marketing in check.

We run social media so that it supports the business rather than being a box to tick. We set the direction of your communication, build a content calendar and prepare posts, graphics and formats that can be sustained over the long term. We build recognition, trust and repeatability, so that your audience starts to recognise your brand by its style, its subjects and its consistency, not just by the logo in the corner. We look after visual coherence, tone of voice and the regularity that builds recognition. We also analyse the results and adjust what we do to maximise reach and engagement. The result is an active, professional social media presence that you do not have to think about day to day.

A proposal is meant to sell, not to look pretty, so we help you turn your expertise and your services into material that is clear and convincing. We put the structure in order, sharpen the language of benefits, standardise the layout and create the elements that actually do the work: the argument, case studies, packages, the process of working together, answers to the client's doubts. We know the legal sector and we know how to communicate the value of your services so that the client sees the difference.

Marketing is not a collection of random activities but a considered route to a goal. The trouble is that when you are in the middle of everyday work, it is hard to think strategically. So we meet regularly to talk about the direction of your growth, plan activities, analyse results and make informed decisions. These are genuine advisory sessions, in which we combine our knowledge of legal marketing with your knowledge of your market and your clients. We help you sort through ideas, spot the real opportunities and avoid wasting time.

If you have your own marketing team or people in the firm responsible for communication, what is often missing is someone to coordinate it all and set it up to work effectively. We can act as the strategic lead for your team: we plan the work, delegate tasks, monitor delivery and keep everything coherent. We are not taking your people over, we are helping them work better, faster and in a more coordinated way. We put processes, tools and a clear workflow in place, so that energy does not disappear into chaos. We also train your team in the areas that need developing.

A website is not a case of build it and forget it. It needs content updates, structural changes, technical fixes and new landing pages for campaigns, and nobody has the time or the headspace for that. We will take care of the day to day running of your site: from simple text changes, through adding new sections, to technical updates and security monitoring. You do not have to go looking for developers or designers. We also suggest improvements that make the site more effective: new functionality, optimisations, better UX. All of it on an ongoing basis.

LinkedIn today is more than a network of contacts. It is the space where you build your reputation, your influence and people's trust in you. It works, but only when you go about it strategically: with a plan, with consistency and with an idea behind it. The VIP LinkedIn communication team will run your profile the way a team runs a brand, with care for the detail, the language, the publishing rhythm and the precise choice of audience.

Conferences, webinars, breakfast meetings, expert panels. Events are an excellent way to build relationships, visibility and your standing as an expert. But organising them is a great deal of work, from the concept and the logistics to the communication and the follow up. So we handle it all: planning the format and the subject matter, technical coordination and promotion, running the event itself and producing the post event materials. We look after every detail, from the invitations, through the branding on site, to the coverage on social media. We also help you choose the best formula for your goals, whether the event is meant to build your expert standing, generate leads or strengthen client relationships.

Video and audio work well when they are short, to the point and consistent with the brand. We plan them so that they make business sense. We help with the script, the formats, from short reels to longer conversations, with organising the production and the editing, and then with distribution. The result is material that builds credibility, shows your people and their expertise, and can genuinely be put to use: on your website, in social media, in proposals and in campaigns.

Leaflets, folders, roll-ups, invitations, brochures. Sometimes you need physical materials for a conference, a meeting or an event. They have to look professional, match your visual identity and be ready on time. We design and prepare printed materials on a turnkey basis: from the graphic concept, through writing the content, to preparing print ready files and coordinating with the printer. We know the industry standards, we know how to prepare files so that the result is exactly right, and we have printing partners we trust.