We will analyse your existing marketing activities and identify what works and what needs to change.
Consul
Let’s meet for strategic consultations and plan activities for your brand.
Does your marketing feel chaotic? Instead of a clear, well-thought-out plan, do you end up with occasional, disconnected bursts of activity?
There is no room for improvisation in the legal sector. It is time for a plan that actually works, not one that simply looks good. Marketing Strategy+ is not yet another document that gathers dust on a shelf. It is a process designed to bring structure and clarity to your law firm’s communication and marketing activities.
Marketing Strategy+ is suitable for both small and large law firms. We know your time is valuable, so we have designed the process to require as little of your day-to-day involvement as possible. Your role is mainly to take part in two key meetings and review the materials we prepare. We handle all the analytical and strategic work.
The process takes four weeks, from the initial workshop to the presentation of the completed strategy. At the end, you will have a set of ready-to-implement marketing actions tailored to your needs, realistic goals, and the unique way your firm operates.
4
precisely selected experts to work on your project
3h
average duration of each strategic meeting
50
average number of slides in the presentation with conclusions and ideas after classic consultations
2
meetings with you and your team
Once the process is complete, your law firm will know:
- How your firm should be perceived – what sets you apart and how to make the most of it.
- What you should communicate, to whom, and how – no more vague or unnecessary messaging.
- Which activities deliver results, and which only look good on paper – we focus on what actually works.
- How marketing can fit into your actual working rhythm – a plan tailored to your team’s capacity and capabilities.
Marketing Strategy+ turns marketing from a problem into an advantage.
What we will do for you?
As part of Marketing Strategy+, you receive key solutions that define where your marketing should be heading and what needs to be done to get there.
The service includes:
Market Presence Audit
Communication Strategy
We will define what you communicate, to whom, and how, and select the most effective channels for reaching your target audiences. We will create a concise story about your law firm that the entire team can use when communicating with clients.
Marketing Talent Map
We will identify which members of your team have the potential for marketing activities and how to make the most of that potential.
2-Month Set of Marketing Actions
This is the most important part of our work – a specific, ready-to-implement marketing action plan. We propose activities tailored to your goals, your team’s capabilities, and your budget.
Action Plan
We will break the plan down over time: First 6 months: two-week sprints. Next 6 months: monthly sprints.
How we work?
As part of Marketing Strategy+, you receive key solutions that define where your marketing should be heading and what needs to be done to get there.
1.
Initial analysis
Before the first meeting, your team completes a set of questionnaires, so that we understand your context and expectations from the outset.
2.
Marketing Discovery Workshop
This is the heart of the process and its most intensive day — an in-person session at your firm with the owners or partners. The workshop is led by a strategist and a communication specialist. Together we define the direction of your marketing, identify your strengths and differentiators, assess the risks, and work through the Marketing Talent Map, which reveals your team's marketing potential. This is where a shared, coherent vision for your firm's marketing takes shape — one your decision-makers have signed off on.
3.
Concept work
Now it is our turn to work. The vision from the workshop starts to take concrete shape. We move on several fronts at once — designing, analysing, refining. We combine the workshop findings with our experience in the legal sector to build a solution that works.
4.
Strategy presentation
We meet in person at your firm again. This time, we do the heavy lifting: we present specific, ready-to-implement strategic and communication solutions. We do not revisit the analysis — we move straight to decisions on the key elements of the strategy. Instead of working things out on your own, you receive distilled expertise, a plan, and a schedule for the next 12 months.
5.
Follow-up session
Within 30 days of the strategy presentation, we come back for a one-hour online call with the strategist. This is the moment to make sure everything is on track. For us, it is confirmation that the solutions we proposed are working; for you, the reassurance that you are not left on your own once the process ends.
It doesn't have to end here!
Completing the Marketing Strategy+ project is only the beginning. The communication model we built together starts to live its own life — new content, new initiatives and new opportunities to get your firm noticed. That is precisely when the next stage begins: keeping your messaging consistent and building visibility.
Once the project has been implemented, you can continue working with us in one or more of the following formats:
Talking Strategy
regular advisory sessions with our marketing strategist. These are meetings between equals, in which we discuss your current activities, review the results, plan the next steps and develop your firm’s communication together.
Ongoing marketing services
covers the planning and delivery of communication activities: from campaign ideas and themed initiatives, through content and graphics, to running your social media profiles. This is the option for firms that want to build their brand consistently and systematically.
Project support
implementation of key elements of the strategy — for example a new website, a visual identity, or selected activities from the operational plan.
Why you can trust us?
13+ years of experience
we specialise in marketing for law firms. We know this market inside out.
A team of experts
strategists and specialists who understand the legal context are working for you.
A strategy that leads to real action
we avoid theory and focus on implementation.
A partnership approach
we are your partners, not just a service provider.
Effectiveness
we run the process so that the strategy translates into real actions and decisions.
It’s time for a strategy that works.
Marketing Strategy+ is not just a plan. It is an understanding of your business, good ideas and a clear way of working.
The size of your firm doesn’t matter. What matters is your readiness to change.
Don’t wait.
Take the first step
toward taking control of your marketing.