Re

ing

Does your marketing feel chaotic? Instead of a sensible plan, are there only occasional, disconnected bursts of activity? There is no room for improvisation in the legal world. It is time for a plan that works rather than one that simply looks good. Marketing Strategy+ is not yet another document destined for a drawer. It is a process that brings order to your communication and gives your firm's marketing the right direction.

Your brand already exists on the market, but it has stopped fitting you. Perhaps it looks too heavy, too old fashioned, or simply does not reflect who you are today. We refresh your visual identity so as to keep what works and change what holds you back. A new logo, or an evolution of the current one, a considered colour palette, modern typography and a coherent visual system that reflects the real standing of your firm. We also design new materials: business cards, letterhead, presentation templates, all ready to use straight away. Every change has a strategic reason behind it.

A rebrand without a new website is like a renovation without the clean-up: something has changed, but nobody knows what or why. Your old site was fine once, but today it no longer meets the standards, technically, visually or in terms of communication. We build a new one from the ground up: modern, fast, responsive and consistent with your current brand strategy. We design a layout that leads the user where you want them to go instead of losing them in clutter. The project also covers content migration: we carry over the information that has value and tidy up the structure. On top of that we train you to run the site, so you do not have to call a developer every time something needs changing. A new website is not just a fresh design. It is a tool that genuinely supports your business goals and builds credibility at every point of contact with a client.

A rebrand is the perfect moment to refresh the way you are seen. If the brand changes, so does the way you present yourself. We arrange a photo session, portrait or image based, that fits coherently with the new direction of your communication. The photographer works with the designer, so the photographs are not accidental. They are considered, professional and they build the new image consistently. The result is material not only for your website but also content for social media, commercial proposals and presentations. It is an investment that lasts for years, because professional, authentic photographs build trust and make clients more willing to talk to you.

A new website needs new copy, or at the very least thoroughly refreshed copy. We write text that is concrete, on target and that actually says something. No corporate jargon that everyone has seen before. Every section is refined with communication in mind and with an eye on what your audience is looking for. The content is built on the rebranding strategy and the strategic workshop, so it is consistent with the new brand vision and authentically reflects who you are. You can also use it in commercial proposals, presentations and marketing materials. It is ready made content that works across different formats.

The biggest mistake in a rebrand? Making the change and hoping it gets noticed by itself. A rebrand is not just a new logo or a new website, it is the moment when you have to communicate the change well. To your current clients, so that they know what is changing and why, and to prospective ones, so that they notice you afresh. We will help you tell the story of the change in a way that builds engagement rather than raising unnecessary questions. A rebrand only makes sense when people notice it and understand that it is a step forward, not chaos.