Basia Cykowska

I am a Social Media Manager, responsible for promoting brands on social media. Regardless of platform, I strive to transform profiles – both corporate and private – into spaces where clients can showcase their strengths and engage with their audience.

My daily work at TOMCZAK STANISŁAWSKI is based on visual acuity, carefully analyzing the results of actions taken and constant changes in the crazy world of social media. This enables me to almost instantly capitalize on emerging potential and determine which text will attract viewers, which graphics will stand out, and how to respond to unfavorable comments.

I gained marketing experience in agencies, co-creating numerous communication concepts for brands across various business sectors. I created and edited different types of content, and explored every aspect of effective promotional planning. The diversity of industries I served taught me to be thorough in understanding client brands, analyzing their needs deeply, and setting clear objectives. The combination of creative work with analytical and strategic activities makes me see social media as an ideal place for brand image building.