Barto
wicz
Swimming lessons
Does a shark need swimming lessons? It turns out that it is, especially if you’re a shark in the legal industry, distinguished as one of the 50 best lawyers in Poland. Like Jakub Bartoszewicz, who, after co-managing a law firm, decided to open his own. A deep-end dive with a narrow specialization: employment law exclusively from the employers’ perspective. Life jacket: marketing collaboration with our agency. Here’s a brief story about swimming to shore with a personal best.
Against the mainstream
How to stand out in the sea of legal brands? We often hear this question from clients, but the answer was evident to us in this case. A law firm from Olsztyn opted for uncompromising specialization, and in our conversations, the theme of time spent in Warmian nature often emerged. So we created a brand that’s not afraid to flow its way – away from corporate patterns and closer to authentic values, in harmony with (its own) nature.
Swimming across the lake
how we built the brand of the best employers’ lawyer
Jakub Bartoszewicz’s law firm specializes in employer-oriented labor law. We specialize in lawyers, so we met halfway, and the surface was as smooth as our collaboration. What areas for design and implementation did we identify for this brand? All of them. From marketing consultations through implementing foundations to producing materials for independent use (without a safety buoy!). After all, it’s worth doing important and brave things.
Trening in water
strategy
Jakub Bartoszewicz’s law firm operates in Olsztyn, so we decided to leverage this city’s potential. In communication and brand identity, we opted for an unusual, direct reference to nature and water – to the place where Jakub lives, works, and simply loves. Through this connection, we further emphasized the law firm’s expertise and highlighted specializations and brand values.
Safe harbor
client action results
What did we accomplish?
Marketing consultations
We organized a series of meetings with the law firm team and established the main strategic goals for the brand.
Communication strategy: It’s worth doing important and brave things
We ensured consistency in communication, defined its style, created the law firm's main slogan, and specified target groups.
Logo design
We designed an original and distinctive identity that's memorable and catches attention.
CI Materials (presentation, envelopes, paper, business cards, notebook, folder)
We paid attention to details – and designed a complete set of printed materials that the law firm can use in client contact and team collaboration.
Website: https://prawnikpracodawcow.pl/
We designed all website elements – structure, design, and content, chose a strong domain, and ensured the technical implementation of individual stages.
Press releases
We prepared complete external communication for the law firm – mailings and press releases that presented the law firm's new image.
Website
Visual identification elements
Social Media
Silny Team = Niezawodna współpraca
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