FOR
Legal
A short story about (the power of) quality
How many times can you start from scratch? As many as you want. Our client Forton Legal’s goal was clear – a new start, a fresh beginning. Experienced lawyers decided to build a new brand and couldn’t have made a better choice when seeking support for this challenging task. And that’s precisely how Forton was born. Forton Legal.
Inspiration lurks everywhere – STRENGTH as a starting point
Long before our paths crossed, Forton Legal’s lawyers were known as attorneys handling complex cases and multi-million negotiations. At the same time, they wanted to emphasize their accessibility and closeness to clients in everyday business challenges.
What connected these two areas? This word came up incredibly often in our conversations with the client. STRENGTH. Strong lawyers guarantee stable business – whether the world is on fire or business is as usual. STRENGTH (from Esperanto – forto) became the starting point for further actions.
Consistent and unique – the strategy
The team’s strength and courage in action inspired us to use the best in communication and visual brand identity. We opted for an original combination – we used abstract images to emphasize the law firm’s character. This helped highlight the firm’s expertise, specializations, and values even more while showing no fear of innovative, often unconventional solutions.
The result? A fresh start with powerful backing – not only years of knowledge, experience, and client trust but also what’s very useful in today’s market: a memorable name, communication strategy, and a modern website.
FORTON Legal
FORTON Legal – the results of our actions
We rolled up our sleeves and in a short time, delivered to the client activities and elements such as:
Marketing consultations
We conducted a series of meetings with the law firm's team to establish strategic goals for the new brand.
New name: FORTON Legal
We created a short, memorable name that, most importantly, matches the law firm's character and unique experiences.
Communication strategy: Strong lawyers guarantee stable business
We ensured the team spoke with one voice from the start. We defined target, communication style, created a slogan for the new brand, and a coherent story about the law firm.
Logo
We designed a recognizable identity that is practical, original, and stands out among other brands.
Webiste: https://forton.legal
The law firm's online business card. We took care of all elements: structure and design, texts and descriptions, and technical implementation.
Press releases
We helped the law firm inform the world about the changes. We prepared communications that presented the new brand, team strengths, and the idea behind creating Forton Legal.
CI Materials (presentation, envelopes, paper, business cards, social media)
Details determine success, so we prepared designs for printed materials that the Forton Legal team can use to contact clients and collaborators.
Website
Logo
Visual identification elements
Silny Team = Niezawodna współpraca
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